Royal mail mailshot

A mailshot from Royal Mail!

A mailshot is a marketing campaign where a large number of identical letters or postcards are sent to a targeted audience, usually to promote a product, service, or idea. Royal Mail, being the UK's leading postal service, offers a range of mailshot services to help businesses and organizations reach their customers and prospects.

Here are some benefits of using Royal Mail's mailshot services:

  1. Targeted delivery: Royal Mail's mailshot services allow you to target specific geographic areas, demographics, or industries, ensuring your message reaches the right people.
  2. Cost-effective: Mailshots can be a cost-effective way to reach a large audience, especially when compared to other forms of advertising.
  3. Measurable results: With Royal Mail's mailshot services, you can track the response rates and measure the effectiveness of your campaign.
  4. Professional presentation: Royal Mail's mailshots are professionally printed and presented, giving your business a professional image.

Types of mailshots offered by Royal Mail:

  1. Letter mailshots: A standard letter format, ideal for sending information, promotions, or reminders.
  2. Postcard mailshots: A concise and eye-catching way to send messages, perfect for promotions, events, or reminders.
  3. Large letter mailshots: For sending larger documents, such as brochures or catalogs.
  4. Parcels: For sending heavier items, such as samples or products.

To get started with a Royal Mail mailshot, you'll need to:

  1. Plan your campaign: Define your target audience, message, and goals.
  2. Design your mailpiece: Create a professional-looking design that grabs attention.
  3. Choose your mailshot service: Select the type of mailshot that best suits your needs.
  4. Book your mailshot: Contact Royal Mail or a mailshot provider to book your campaign.
  5. Track and measure: Monitor the response rates and adjust your campaign as needed.

Remember to always follow Royal Mail's guidelines and regulations when sending mailshots to ensure successful delivery and minimize the risk of non-delivery or complaints.