Sales follow up email format
Here is a general format for a sales follow-up email:
Subject Line: Follow-up on [Product/Service] Inquiry
Introduction:
- Start with a friendly greeting and a brief reminder of how you met or what sparked your initial conversation.
- Reiterate your interest in helping the prospect and your enthusiasm for the product/service.
Summary of Previous Conversation:
- Briefly summarize the key points discussed during your initial conversation, including any questions or concerns the prospect may have had.
- Highlight any relevant details or next steps that were agreed upon.
Value Proposition:
- Reiterate the benefits and value that your product/service can bring to the prospect's business or organization.
- Emphasize how your solution can help the prospect achieve their goals or solve a specific problem.
Call to Action:
- Clearly state what you are asking the prospect to do next, such as scheduling a demo, requesting a quote, or discussing further.
- Make it easy for the prospect to take the next step by providing a simple and direct call to action.
Closing:
- Express your appreciation for the prospect's time and consideration.
- Reiterate your commitment to helping the prospect and your confidence in your product/service.
Additional Tips:
- Keep the email concise and to the point, ideally no more than 150-200 words.
- Use a professional but friendly tone, avoiding jargon and technical terms unless necessary.
- Include a clear and prominent call to action, such as a "Schedule a Demo" or "Get a Quote" button.
- Consider adding a personal touch, such as a relevant industry article or a brief anecdote that shows your expertise.
Here is an example of a sales follow-up email:
Subject: Follow-up on [Product/Service] Inquiry
Hi [Prospect's Name],
I hope this email finds you well. I wanted to follow up on our conversation last week about [Product/Service]. I understand that you were considering [specific feature or benefit], and I wanted to reiterate how our solution can help you [achieve specific goal or solve specific problem].
As we discussed, our [Product/Service] can help you [briefly summarize the key points discussed]. I believe it has the potential to [emphasize the value proposition]. If you're interested in learning more, I'd be happy to schedule a demo or provide a quote.
I appreciate your time and consideration, and I look forward to the opportunity to work with you.
Best regards, [Your Name]
Remember to customize the email to fit your specific product/service and the prospect's needs, and to always proofread for grammar and spelling errors before sending.