Self mailer layouts

A self-mailer is a type of direct mail piece that does not require an envelope to be mailed. Instead, the mail piece is designed to be folded and mailed as a single unit. Here are some common self-mailer layouts:

1. Tri-fold: A tri-fold self-mailer is a common layout that folds into three panels. The front panel typically features the main message or offer, while the inside panels provide additional information or details.
2. Bi-fold: A bi-fold self-mailer is similar to a tri-fold, but it only folds into two panels. This layout is often used for shorter messages or simpler designs.
3. Accordion fold: An accordion fold self-mailer is a unique layout that features a series of connected panels that fold out like an accordion. This layout is often used for longer messages or to showcase multiple products or services.
4. Z-fold: A Z-fold self-mailer is a layout that features a zigzag fold, creating a series of connected panels. This layout is often used for complex messages or to showcase multiple products or services.
5. C-fold: A C-fold self-mailer is a layout that features a fold that creates a "C" shape. This layout is often used for shorter messages or to create a sense of depth on the page.
6. Gatefold: A gatefold self-mailer is a layout that features a fold that creates a "gate" or a flap that opens to reveal additional information. This layout is often used for longer messages or to showcase multiple products or services.
7. Self-mailer with a pocket: A self-mailer with a pocket is a layout that features a pocket or envelope attached to the mail piece. This layout is often used to include additional inserts, such as a brochure or a reply card.

When designing a self-mailer, consider the following best practices:

• Keep the design simple and easy to read
• Use a clear and concise headline and message
• Use high-quality images and graphics to make the mail piece visually appealing
• Make sure the mail piece is easy to fold and mail
• Use a clear and prominent call-to-action (CTA)
• Consider using a reply card or insert to encourage response
• Make sure the mail piece is compliant with USPS regulations and guidelines

Here are some examples of self-mailer layouts:

• A tri-fold self-mailer for a new product launch
• A bi-fold self-mailer for a special promotion or offer
• An accordion fold self-mailer for a complex product or service
• A Z-fold self-mailer for a multi-page brochure or catalog
• A C-fold self-mailer for a simple message or announcement
• A gatefold self-mailer for a longer message or to showcase multiple products or services
• A self-mailer with a pocket for a reply card or insert