Self mailer paper weight

The weight of self-mailer paper, also known as "cover weight" or "cover stock," is an important consideration when designing and printing self-mailers. Here are some general guidelines on the typical weights of self-mailer paper:

• Standard self-mailer paper weight: 80-100 gsm (grams per square meter)
  • This is a good all-purpose weight for most self-mailers, offering a good balance between durability and cost.
• Heavy-duty self-mailer paper weight: 100-120 gsm
  • This weight is suitable for self-mailers that need to withstand heavy handling or mailing, such as those with complex folds or multiple inserts.
• Premium self-mailer paper weight: 120-150 gsm
  • This weight is ideal for high-end self-mailers that require a luxurious feel and a more substantial appearance.
• Specialty self-mailer paper weight: 150-200 gsm or more
  • This weight is often used for self-mailers that require extra durability, such as those with large inserts or complex folds.

Keep in mind that the weight of the paper is just one factor to consider when designing and printing self-mailers. Other important factors include:

• Paper texture: Smooth, matte, or glossy finishes can affect the overall appearance and feel of the self-mailer.
• Paper brightness: Brightness can impact the visibility of colors and text on the self-mailer.
• Paper opacity: Opacity refers to how well the paper blocks light from showing through. This is important if you're printing on both sides of the paper.
• Folding and creasing: The weight and texture of the paper can affect how well it folds and creases, which is critical for self-mailers with complex folds.

When selecting a self-mailer paper weight, consider the specific requirements of your project, including the intended use, audience, and desired appearance.