Self mailing flyer erstellen
A self-mailing flyer, also known as a self-mailer or mailer, is a type of marketing material that can be mailed directly to potential customers without the need for an envelope. Here's a step-by-step guide to help you create a self-mailing flyer:
Design Requirements:
- Size: The standard size for a self-mailing flyer is 9 x 12 inches (23 x 30 cm).
- Paper: Choose a sturdy paper with a minimum weight of 80 gsm (grams per square meter).
- Fold: The flyer should be designed to fold in a way that creates a self-contained mailer. The most common folds are:
- Tri-fold: Folded in thirds, creating a compact mailer.
- Gatefold: Folded in a zigzag pattern, creating a mailer with a flap that can be sealed.
- Content: Keep the content concise and focused on your key message. Use headings, subheadings, and bullet points to make it easy to read.
Design Tips:
- Use a clear and concise headline: Grab the reader's attention with a bold and eye-catching headline.
- Include a compelling image: Use a relevant image that supports your message and grabs the reader's attention.
- Use white space effectively: Leave enough space between elements to make the design easy to read.
- Make it easy to read: Use a clear and legible font, and avoid using too many fonts or colors.
- Include a call-to-action: Encourage the reader to take action by including a call-to-action, such as a website URL or phone number.
Design Software:
You can use any design software to create your self-mailing flyer, such as:
- Adobe InDesign
- Adobe Illustrator
- Microsoft Publisher
- Canva
- Visme
Tips for Printing and Mailing:
- Choose a printer: Select a printer that specializes in printing self-mailers or mailers.
- Use a perforated edge: Ask your printer to add a perforated edge to the flyer, making it easy to tear off the reply card or coupon.
- Use a reply card or coupon: Include a reply card or coupon that can be easily detached and mailed back to you.
- Use a clear and concise mailing address: Make sure the mailing address is clear and easy to read.
By following these guidelines and tips, you can create an effective self-mailing flyer that grabs the attention of your target audience and encourages them to take action.