Shutterfly direct mail

Shutterfly Direct Mail is a marketing service offered by Shutterfly, a well-known online retailer of personalized photo products. The service allows businesses to send targeted, personalized direct mail campaigns to their customers and prospects using Shutterfly's vast network of printing facilities and distribution channels.

Here are some key features and benefits of Shutterfly Direct Mail:

Features:

  1. Personalization: Shutterfly Direct Mail allows you to personalize your mailers with your customers' names, addresses, and other relevant information.
  2. Variable Data Printing: You can print different images, messages, and offers on each mailer, making each one unique and relevant to the recipient.
  3. High-quality printing: Shutterfly's printing facilities use high-quality ink and paper to produce vibrant, full-color images that grab attention.
  4. Fast turnaround: Shutterfly Direct Mail offers fast turnaround times, typically 3-5 business days from upload to delivery.
  5. Address verification: Shutterfly verifies the accuracy of your mailing list to ensure that your mailers reach the right people.

Benefits:

  1. Increased engagement: Personalized direct mail campaigns can increase engagement and response rates compared to generic mailers.
  2. Cost-effective: Shutterfly Direct Mail can be more cost-effective than traditional direct mail services, especially for small to medium-sized businesses.
  3. Targeted marketing: You can target specific segments of your audience with tailored messages and offers.
  4. Measurable results: Shutterfly Direct Mail provides tracking and reporting tools to help you measure the effectiveness of your campaigns.
  5. Integration with existing marketing efforts: Shutterfly Direct Mail can be easily integrated with your existing marketing efforts, such as email marketing and social media campaigns.

Use cases:

  1. Customer retention: Use Shutterfly Direct Mail to send personalized offers and promotions to your existing customers to keep them engaged and loyal.
  2. Acquisition: Send targeted mailers to prospects to introduce your brand and products, and drive conversions.
  3. Event marketing: Use Shutterfly Direct Mail to promote events, such as webinars, conferences, or sales, and encourage attendance.
  4. Product launches: Send mailers to announce new products or services and generate buzz around your brand.

Overall, Shutterfly Direct Mail is a powerful marketing tool that can help businesses of all sizes reach their target audiences, increase engagement, and drive conversions.