Sidekick email tracking how does it work

Sidekick is an email tracking tool that helps you stay on top of your email communications by providing real-time updates on when your emails are opened, clicked, and replied to. Here's how it works:

How Sidekick tracks emails:

  1. Integration with your email account: You need to connect your email account (Gmail, Outlook, or Yahoo) to Sidekick. This allows Sidekick to access your email data and track your emails.
  2. Tracking pixels: When you send an email using Sidekick, it inserts a tracking pixel (a small, invisible image) into the email body. This pixel is used to track the email's performance.
  3. Pixel tracking: When the recipient opens the email, the tracking pixel is loaded, and Sidekick receives a notification. This notification includes information about the email, such as the recipient's email address, the time of open, and the device used to open the email.
  4. Real-time updates: Sidekick updates your email tracking dashboard in real-time, providing you with information about when your emails are opened, clicked, and replied to.

What Sidekick tracks:

  1. Opens: Sidekick tracks when your emails are opened, including the time of open, device used, and location.
  2. Clicks: Sidekick tracks when your emails are clicked, including the specific link clicked and the time of click.
  3. Replies: Sidekick tracks when your emails are replied to, including the time of reply and the content of the reply.
  4. Unsubscribes: Sidekick tracks when recipients unsubscribe from your emails, helping you maintain a clean and compliant email list.

Benefits of using Sidekick:

  1. Improved email engagement: Sidekick helps you understand how your emails are performing, allowing you to optimize your email campaigns for better engagement.
  2. Better follow-up: With real-time updates, you can follow up with recipients who haven't opened or responded to your emails, increasing the chances of conversion.
  3. Enhanced customer relationships: Sidekick provides valuable insights into your email interactions, helping you build stronger relationships with your customers and prospects.
  4. Compliance: Sidekick helps you maintain a compliant email list by tracking unsubscribes and providing you with the necessary information to comply with anti-spam laws.

Overall, Sidekick is a powerful email tracking tool that helps you stay on top of your email communications, improve engagement, and build stronger relationships with your audience.