Smarsh email
You're referring to a "smart" email!
A smart email is an email that is designed to be more effective, efficient, and engaging than a traditional email. Here are some characteristics of a smart email:
- Personalization: The email is tailored to the recipient's interests, needs, or preferences.
- Clear subject line: The subject line is concise, descriptive, and relevant to the content of the email.
- Compelling opening: The email starts with a hook that grabs the reader's attention, such as a surprising statistic, a thought-provoking question, or a personal anecdote.
- Concise and scannable content: The email is easy to scan, with short paragraphs, bullet points, and clear headings.
- Relevant and timely content: The email is sent at the right time and contains information that is relevant to the recipient's current needs or interests.
- Call-to-action (CTA): The email includes a clear CTA that tells the reader what action to take next.
- Mobile-friendliness: The email is optimized for mobile devices, with a responsive design that adapts to different screen sizes and devices.
- Tracking and analytics: The email includes tracking pixels or links that allow the sender to monitor the email's performance and track the recipient's engagement.
- Personal touch: The email includes a personal touch, such as a signature or a personalized message, to make it more relatable and human.
- Follow-up: The email includes a follow-up plan, such as a series of emails or a phone call, to ensure that the recipient takes the desired action.
By incorporating these characteristics, a smart email can increase the chances of getting opened, read, and responded to, ultimately driving more conversions and revenue.