Spray mail apply

You're referring to "spray and pray" mail apply!

"Spray and pray" is a colloquialism used in the context of email marketing, where a large number of emails are sent out to a list of recipients without much personalization or targeting. The term is often used to describe a mass email campaign where the sender is hoping that some of the recipients will respond or engage with the email, without putting in much effort to tailor the content or message to individual recipients.

In contrast, a more targeted and personalized approach to email marketing is often referred to as "mail apply" or "targeted email marketing". This approach involves segmenting the email list based on specific criteria, such as demographics, behavior, or preferences, and then crafting a message that is tailored to each segment.

Here are some key differences between "spray and pray" and "mail apply" approaches:

Spray and Pray:

• Mass email campaign with little personalization
• No segmentation or targeting
• Often results in low engagement and high bounce rates
• May lead to spam filters and negative feedback

Mail Apply:

• Targeted email campaign with personalized content
• Segmentation based on specific criteria (e.g. demographics, behavior, preferences)
• Higher engagement rates and better conversion rates
• More likely to result in positive feedback and improved deliverability

In summary, while "spray and pray" may be a quick and easy way to send out a large number of emails, it's often not an effective way to build meaningful relationships with your audience. A more targeted and personalized approach, such as "mail apply", is often a better way to achieve your email marketing goals.