Stinker mailer
The infamous "Stinker Mailer"!
The Stinker Mailer is a type of direct mail piece that is intentionally designed to be annoying, frustrating, or even humorous. It's a marketing tactic that aims to grab attention, generate buzz, or create a memorable experience for the recipient.
Stinker Mailers often feature unusual or provocative content, such as:
- Unconventional shapes or sizes: Mailers that don't fit standard envelopes or have unusual shapes can grab attention.
- Unusual materials: Using non-traditional materials like fabric, wood, or even edible items can make a mailer stand out.
- Humorous or ironic content: Mailers that poke fun at themselves or the recipient can be entertaining and memorable.
- Interactive elements: Mailers that require the recipient to do something unusual, like solve a puzzle or complete a task, can be engaging.
- Unapologetic or irreverent content: Mailers that push boundaries or challenge social norms can generate buzz and spark conversations.
The goal of a Stinker Mailer is to create a memorable experience that leaves a lasting impression on the recipient. It's a way to cut through the noise of traditional direct mail and stand out in a crowded inbox.
Some examples of Stinker Mailers include:
- A mailer that looks like a piece of trash, complete with a fake "sticker" that says "Do not open" (but, of course, you're encouraged to open it).
- A mailer that contains a puzzle or game that requires the recipient to solve it to reveal the message or offer.
- A mailer that features a humorous or ironic message, such as a " warning" about a fictional product or service.
Overall, the Stinker Mailer is a creative and attention-grabbing marketing tactic that can help businesses stand out and generate buzz.