Target audience of the daily mail
The Daily Mail is a British tabloid newspaper that is known for its conservative and right-wing editorial stance. The target audience of the Daily Mail is generally considered to be:
- Middle-aged to older adults: The Daily Mail's readership is predominantly made up of people in their 40s, 50s, and 60s, who are likely to be married, have children, and have a moderate to high level of education.
- Conservative and right-wing voters: The Daily Mail is known for its strong conservative and right-wing leanings, and its readers tend to be supporters of the Conservative Party and other right-wing political parties.
- Middle-class professionals: The Daily Mail's readership is also made up of middle-class professionals, such as business owners, managers, and professionals in fields such as law, medicine, and finance.
- Suburban and rural dwellers: The Daily Mail has a strong presence in suburban and rural areas, where its readers tend to be more likely to be homeowners, have a strong sense of community, and be concerned about issues such as law and order, immigration, and national identity.
- People who value traditional values: The Daily Mail is known for its strong advocacy of traditional values such as family, marriage, and patriotism, and its readers tend to be people who value these things.
In terms of demographics, the Daily Mail's readership is:
- 55% female, 45% male
- 60% aged 45-64, 20% aged 25-44, 10% aged 18-24, 10% aged 65+
- 70% married or in a civil partnership, 20% single, 10% divorced or separated
- 60% have a higher education qualification, 20% have a vocational qualification, 20% have no qualifications
- 50% have a household income of £30,000-£50,000, 20% have a household income of £50,000-£75,000, 30% have a household income of £75,000 or more.