Targeted direct mail lists
Targeted direct mail lists are pre-compiled lists of potential customers who have been identified as having a specific interest or characteristic that makes them a good match for a particular product or service. Here are some ways to create targeted direct mail lists:
- Demographic targeting: Use demographic data such as age, gender, income, occupation, and geographic location to create a list of potential customers.
- Behavioral targeting: Use data on consumer behavior, such as purchase history, browsing history, and search queries, to identify potential customers who are likely to be interested in a particular product or service.
- Psychographic targeting: Use data on consumer attitudes, values, and lifestyles to create a list of potential customers who are likely to be interested in a particular product or service.
- Firmographic targeting: Use data on companies, such as industry, size, and location, to create a list of potential customers who are likely to be interested in a particular product or service.
- Lookalike targeting: Use data on existing customers or prospects to identify new potential customers who have similar characteristics.
- Survey and research targeting: Conduct surveys or research to identify specific characteristics or behaviors that are associated with potential customers.
- Purchase history targeting: Use data on purchase history to identify potential customers who have purchased similar products or services in the past.
- Referral targeting: Use data on referrals to identify potential customers who have been referred by existing customers or partners.
- Event targeting: Use data on events, such as trade shows or conferences, to identify potential customers who are likely to be interested in a particular product or service.
- Social media targeting: Use data on social media activity to identify potential customers who are likely to be interested in a particular product or service.
Some popular sources for targeted direct mail lists include:
- Data brokers: Companies that collect and sell data on consumers and businesses, such as Experian, Equifax, and Acxiom.
- List rental companies: Companies that rent lists of consumers and businesses to other companies, such as InfoUSA and ListSource.
- Industry associations: Trade associations and industry groups that collect data on their members and sell it to other companies.
- Government records: Government agencies that collect data on consumers and businesses, such as the US Postal Service and the Internal Revenue Service.
- Public records: Public records, such as property records and voter registration records, that can be used to create targeted lists.
- Social media: Social media platforms, such as Facebook and LinkedIn, that provide data on users and their interests.
- Customer data: Data collected from existing customers, such as purchase history and demographic information.
- Partners and affiliates: Partners and affiliates who can provide data on their customers and prospects.
When creating a targeted direct mail list, it's important to ensure that the list is accurate, up-to-date, and compliant with relevant laws and regulations, such as the Telephone Consumer Protection Act (TCPA) and the General Data Protection Regulation (GDPR).