Targeted mail

Targeted mail, also known as direct mail, is a type of marketing strategy that involves sending personalized and relevant messages to a specific group of people or households. The goal of targeted mail is to increase the effectiveness of the message by ensuring that it reaches the right people at the right time.

Here are some benefits of targeted mail:

  1. Increased response rates: By sending mail to people who are likely to be interested in your product or service, you can increase the chances of getting a response.
  2. Improved ROI: Targeted mail can help you get a higher return on investment (ROI) because you're only sending mail to people who are likely to be interested in your offer.
  3. Better use of resources: By targeting your mail campaign, you can reduce waste and make the most of your resources.
  4. Personalization: Targeted mail allows you to personalize your message and make it more relevant to the recipient.

Here are some ways to target your mail:

  1. Demographic targeting: Target people based on demographics such as age, gender, income, and location.
  2. Behavioral targeting: Target people based on their behavior, such as their purchase history or online behavior.
  3. Psychographic targeting: Target people based on their values, attitudes, and interests.
  4. Lookalike targeting: Target people who are similar to your existing customers or prospects.
  5. Geographic targeting: Target people based on their location, such as zip code or city.

Some common types of targeted mail include:

  1. Direct mail: Sending mail to a specific list of people or households.
  2. Email marketing: Sending targeted emails to a specific list of people or households.
  3. Telemarketing: Making targeted phone calls to a specific list of people or households.
  4. Online targeted advertising: Targeting online ads to specific people or households based on their online behavior.

To get started with targeted mail, you'll need to:

  1. Identify your target audience: Determine who your ideal customer is and what characteristics they have.
  2. Create a list: Build a list of people or households that match your target audience.
  3. Design your mailpiece: Create a mailpiece that is relevant and appealing to your target audience.
  4. Mail your piece: Send your mailpiece to your target audience.
  5. Track your results: Monitor the response to your mailpiece and adjust your targeting and messaging as needed.