The mailing

You're referring to "The Mailing"!

"The Mailing" is a popular term in the direct marketing and mail industry, referring to the process of sending out a large quantity of mail pieces, such as letters, postcards, or packages, to a targeted audience.

In the context of direct marketing, "The Mailing" typically involves:

1. List selection: Identifying and selecting the target audience for the mailing.
2. Content creation: Designing and writing the mail pieces, including the letter, envelope, and any inserts.
3. Printing and production: Printing the mail pieces and preparing them for mailing.
4. Mailing: Sending the mail pieces to the target audience through the postal service or other delivery methods.

The goal of "The Mailing" is to effectively communicate with the target audience, build relationships, and drive conversions, such as sales, sign-ups, or donations.

Are you planning a mailing or have questions about the process? I'm here to help!