Theranos email format

The infamous Theranos email format!

Theranos, a now-defunct healthcare technology company, was known for its unconventional and often cryptic email format. The company's CEO, Elizabeth Holmes, was particularly fond of using a unique email format that was meant to convey a sense of innovation and disruption.

Here are some characteristics of the Theranos email format:

  1. All lowercase letters: Theranos emails were written entirely in lowercase letters, which was meant to convey a sense of informality and friendliness.
  2. No punctuation: Many Theranos emails lacked punctuation, which made them difficult to read and understand.
  3. Short sentences: Theranos emails often consisted of short, fragmented sentences that were meant to be concise and to-the-point.
  4. No formal greetings or sign-offs: Theranos emails rarely included formal greetings or sign-offs, such as "Dear [Name]" or "Best regards."
  5. Use of abbreviations and acronyms: Theranos emails frequently used abbreviations and acronyms, which could be confusing for outsiders.
  6. Lack of clarity: Theranos emails often lacked clarity and were open to interpretation, which may have contributed to the company's reputation for secrecy and opacity.

Here's an example of a Theranos email:

"hi team, just wanted to let you know that we're making great progress on the edison project. we're on track to hit our milestones and i'm excited to share the results with you soon. thanks for your hard work!"

This email format was meant to reflect the company's culture of innovation and disruption, but it also contributed to the company's reputation for secrecy and opacity.