Tmail trinity
You're referring to the TMail Trinity!
The TMail Trinity is a concept in the world of email marketing that refers to the three main types of email marketing campaigns:
- Transactional Email (TMail): These are automated emails sent to customers in response to a specific action they've taken, such as:
- Order confirmations
- Password reset emails
- Account updates
- Shipping notifications
- Triggered Email (TMail): These are automated emails sent to customers based on specific triggers or events, such as:
- Abandoned cart reminders
- Birthday greetings
- Welcome emails
- Win-back campaigns
- Transactional Triggered Email (TMail): These are automated emails that combine the best of both worlds, triggered by a specific action and sent in response to a specific event, such as:
- Order follow-up emails (e.g., "Your order has shipped")
- Product recommendation emails (e.g., "You might also like...")
The TMail Trinity is an important concept in email marketing because it helps marketers understand the different types of emails they can send to their customers and when to send them. By using the right type of email at the right time, marketers can improve customer engagement, increase conversions, and build stronger relationships with their audience.