Trialling mail

You're referring to "trailing mail"!

Trailing mail, also known as "trailing correspondence" or "trailing letters," is a marketing technique used to follow up with potential customers who have shown interest in a product or service. The goal is to keep the conversation going and build a relationship with the prospect, ultimately leading to a sale or conversion.

Here's how it typically works:

1. Initial contact: A company or individual reaches out to a potential customer through email, phone, or social media to introduce their product or service.
2. Initial response: The prospect responds with interest, questions, or a request for more information.
3. Trailing mail: The company or individual sends a series of follow-up emails, letters, or messages to keep the conversation going, provide additional information, and address any concerns the prospect may have.

The purpose of trailing mail is to:

• Build trust and credibility with the prospect
• Address any objections or concerns they may have
• Provide additional information or testimonials to support the product or service
• Encourage the prospect to take the next step, such as scheduling a demo or making a purchase

Trailing mail can be an effective way to nurture leads and convert them into customers, especially in industries where the sales cycle is longer or more complex. However, it's essential to strike a balance between being helpful and not being too pushy or spammy.