United states postal service every door direct mail

The United States Postal Service (USPS) Every Door Direct Mail (EDDM) program is a cost-effective way for businesses to reach a large audience without having to purchase mailing lists or rent them. Here's an overview of the program:

What is EDDM?

EDDM is a program that allows businesses to send targeted, direct mail pieces to every door in a specific geographic area, without having to purchase mailing lists or rent them. The program is designed to help small businesses and local advertisers reach their target audience quickly and efficiently.

How does EDM work?

To use EDDM, you'll need to follow these steps:

  1. Choose your target area: Select the geographic area you want to target, such as a city, zip code, or carrier route.
  2. Design your mail piece: Create a mail piece that meets USPS regulations (e.g., size, weight, content).
  3. Order your mail pieces: Order your mail pieces through a USPS-approved vendor or online through the USPS website.
  4. Submit your order: Submit your order to the USPS, along with a completed EDDM form.
  5. Delivery: The USPS will deliver your mail pieces to every door in your target area.

Benefits of EDDM

  1. Cost-effective: EDDM is often less expensive than traditional direct mail methods.
  2. Targeted: Reach a specific geographic area, increasing the likelihood of reaching your target audience.
  3. Quick turnaround: Mail pieces are typically delivered within 3-5 business days.
  4. No mailing lists required: You don't need to purchase or rent mailing lists.
  5. Flexibility: You can choose from various mail piece sizes and formats.

EDDM regulations

To ensure successful delivery, follow these regulations:

  1. Mail piece size: Maximum size is 12 inches x 15 inches x 0.5 inches.
  2. Weight: Maximum weight is 3.5 ounces.
  3. Content: Mail pieces must be non-personalized and not contain personal information.
  4. Addressing: Mail pieces must be addressed to "Resident" or "Occupant" instead of specific names or addresses.

Tips for using EDDM

  1. Choose the right mail piece size: Select a size that fits your message and budget.
  2. Keep it simple: Use clear, concise language and eye-catching visuals.
  3. Target the right audience: Select a geographic area that aligns with your target audience.
  4. Track your results: Monitor your mail piece's effectiveness by tracking responses or conversions.

By following these guidelines and tips, you can effectively use the USPS Every Door Direct Mail program to reach your target audience and achieve your marketing goals.