Us postal service easy direct mail

The US Postal Service (USPS) offers several easy and cost-effective ways to send direct mail campaigns. Here are some options:

  1. Every Door Direct Mail (EDDM): This is a popular and affordable way to send mail to every address in a specific geographic area. You can target specific neighborhoods, cities, or zip codes.
  2. Bulk Mail: Send large quantities of mail at a discounted rate. You'll need to sort and bundle your mail according to USPS guidelines.
  3. Presort Mail: Similar to bulk mail, but you can save even more money by presorting your mail according to USPS guidelines.
  4. First-Class Mail: Send individual pieces of mail at a standard rate. This is a good option for smaller mailings or targeted campaigns.
  5. Marketing Mail: This category includes a range of mail types, including catalogs, brochures, and postcards. You can send these at a discounted rate, but you'll need to meet specific requirements.

To get started with USPS direct mail, follow these steps:

  1. Plan your campaign: Determine your target audience, message, and design.
  2. Choose your mail type: Select the type of mail that best fits your campaign goals and budget.
  3. Prepare your mail: Make sure your mail pieces meet USPS guidelines for size, weight, and content.
  4. Sort and bundle: Sort your mail according to USPS guidelines and bundle it for efficient processing.
  5. Affix postage: Apply the correct postage to each piece of mail.
  6. Drop off at a post office: Take your mail to a USPS post office or mail center for processing.

USPS offers various tools and resources to help you plan and execute your direct mail campaign, including:

  1. USPS Business Customer Gateway: An online platform for managing your mailings and tracking your results.
  2. USPS Direct Mail Calculator: A tool for estimating postage costs and calculating the best mail type for your campaign.
  3. USPS Mailpiece Design Analyst: A tool for designing and testing your mail pieces to ensure they meet USPS guidelines.

Remember to always follow USPS guidelines and regulations to ensure your mail pieces are processed efficiently and effectively.