Usps/every door direct mail
A great topic!
USPS (United States Postal Service) and Every Door Direct Mail (EDDM) are two popular options for businesses looking to reach a large audience through direct mail marketing. Here's a breakdown of each:
USPS (United States Postal Service)
The USPS is a government-run postal service that provides mail delivery services to individuals and businesses across the United States. With USPS, you can send mail to specific addresses, such as:
- First-Class Mail: For personal letters, bills, and other lightweight items.
- Priority Mail: For faster delivery of packages and envelopes.
- Periodicals: For publishing and distributing newspapers, magazines, and other periodicals.
Every Door Direct Mail (EDDM)
EDDM is a USPS program that allows businesses to send mail to every address in a specific geographic area, without needing to purchase a mailing list or obtain permission from recipients. This program is ideal for:
- Local marketing: Reach every household in a specific zip code, neighborhood, or city.
- Targeted marketing: Focus on specific demographics, such as age, income, or interests.
- Cost-effective: EDDM is often less expensive than traditional direct mail methods.
Key benefits of EDDM:
- Wide reach: Reach every address in a specific area, increasing your chances of getting noticed.
- Cost-effective: EDDM is often cheaper than traditional direct mail methods.
- Flexibility: Choose from various mailpiece sizes and formats, including postcards, flyers, and brochures.
How to use EDDM:
- Determine your target area: Choose a specific zip code, neighborhood, or city.
- Design your mailpiece: Create a visually appealing design that grabs attention.
- Order your mailpieces: Submit your design to a USPS-approved vendor or print your own.
- Sort and bundle: Sort your mailpieces by carrier route and bundle them according to USPS guidelines.
- Deliver: Hand your bundled mailpieces to your local post office or schedule a pickup.
Tips for successful EDDM campaigns:
- Keep it simple: Use clear, concise language and eye-catching visuals.
- Focus on benefits: Highlight the benefits of your product or service.
- Use relevant imagery: Incorporate images that resonate with your target audience.
- Track your results: Monitor your campaign's effectiveness and adjust as needed.
In summary, USPS and EDDM are two powerful tools for businesses looking to reach a large audience through direct mail marketing. While USPS provides traditional mail services, EDDM offers a cost-effective way to target specific geographic areas and demographics. By understanding the benefits and best practices of EDDM, you can create effective campaigns that drive results for your business.