Usps/every door direct mail

A great topic!

USPS (United States Postal Service) and Every Door Direct Mail (EDDM) are two popular options for businesses looking to reach a large audience through direct mail marketing. Here's a breakdown of each:

USPS (United States Postal Service)

The USPS is a government-run postal service that provides mail delivery services to individuals and businesses across the United States. With USPS, you can send mail to specific addresses, such as:

  1. First-Class Mail: For personal letters, bills, and other lightweight items.
  2. Priority Mail: For faster delivery of packages and envelopes.
  3. Periodicals: For publishing and distributing newspapers, magazines, and other periodicals.

Every Door Direct Mail (EDDM)

EDDM is a USPS program that allows businesses to send mail to every address in a specific geographic area, without needing to purchase a mailing list or obtain permission from recipients. This program is ideal for:

  1. Local marketing: Reach every household in a specific zip code, neighborhood, or city.
  2. Targeted marketing: Focus on specific demographics, such as age, income, or interests.
  3. Cost-effective: EDDM is often less expensive than traditional direct mail methods.

Key benefits of EDDM:

  1. Wide reach: Reach every address in a specific area, increasing your chances of getting noticed.
  2. Cost-effective: EDDM is often cheaper than traditional direct mail methods.
  3. Flexibility: Choose from various mailpiece sizes and formats, including postcards, flyers, and brochures.

How to use EDDM:

  1. Determine your target area: Choose a specific zip code, neighborhood, or city.
  2. Design your mailpiece: Create a visually appealing design that grabs attention.
  3. Order your mailpieces: Submit your design to a USPS-approved vendor or print your own.
  4. Sort and bundle: Sort your mailpieces by carrier route and bundle them according to USPS guidelines.
  5. Deliver: Hand your bundled mailpieces to your local post office or schedule a pickup.

Tips for successful EDDM campaigns:

  1. Keep it simple: Use clear, concise language and eye-catching visuals.
  2. Focus on benefits: Highlight the benefits of your product or service.
  3. Use relevant imagery: Incorporate images that resonate with your target audience.
  4. Track your results: Monitor your campaign's effectiveness and adjust as needed.

In summary, USPS and EDDM are two powerful tools for businesses looking to reach a large audience through direct mail marketing. While USPS provides traditional mail services, EDDM offers a cost-effective way to target specific geographic areas and demographics. By understanding the benefits and best practices of EDDM, you can create effective campaigns that drive results for your business.