Usps direct mail template
Here is a basic template for a USPS direct mail piece:
Envelope:
- Size: #10 envelope (4.125" x 9.5")
- Color: White or a neutral color that matches your brand
- Font: Arial or Helvetica, 12-point
- Addressing: Use a clear, legible font to address the envelope
Letter or Insert:
- Size: 8.5" x 11" or 8.5" x 14"
- Font: Arial or Helvetica, 12-point
- Margins: Leave at least 0.5" margins on all sides
- Content: Include a clear and concise message, with a call-to-action (CTA) and any necessary information or offers
Design Elements:
- Logo: Include your company logo in the top-left or top-center of the page
- Graphics: Use simple, high-contrast graphics to break up the text and make the piece more visually appealing
- Images: Use relevant images to support your message and make the piece more engaging
- Colors: Use a limited palette of 2-3 colors that match your brand
Layout:
- Use a clear and logical layout to make the piece easy to read
- Use headings and subheadings to break up the content and create visual hierarchy
- Use bullet points or numbered lists to make complex information more digestible
Call-to-Action (CTA):
- Use a clear and prominent CTA to encourage the recipient to take action
- Make the CTA specific and actionable (e.g. "Visit our website to learn more")
- Use a contrasting color to make the CTA stand out
Back of the Envelope:
- Use the back of the envelope to include additional information or a reply device (e.g. a business reply card)
- Keep the content concise and focused on the CTA
Reply Device:
- Use a reply device (e.g. a business reply card or a pre-paid envelope) to make it easy for the recipient to respond
- Include a clear and prominent CTA on the reply device
- Make sure the reply device is easy to use and includes all necessary information (e.g. return address, postage)
Here is an example of what a USPS direct mail piece might look like:
Envelope:
[Your Company Logo] [Your Company Name] [Address] [City, State, ZIP]
Letter or Insert:
[Your Company Logo] [Your Company Name] [Date]
Dear [Recipient],
We're excited to introduce our new product line, designed to make your life easier and more convenient. With our new products, you'll be able to [briefly describe the benefits of the product].
To learn more about our new product line and to take advantage of our special introductory offer, please visit our website at [website URL] or reply to this letter using the reply device below.
[Insert CTA button or graphic]
Back of the Envelope:
[Your Company Logo] [Your Company Name] [Address] [City, State, ZIP]
Reply to this letter using the reply device below:
[Reply Device]
This is just a basic template, and you can customize it to fit your specific needs and branding. Remember to keep your design clean and simple, and to make it easy for the recipient to take action.