Usps every door direct mail retail
The Every Door Direct Mail (EDDM) program is a cost-effective way for businesses to reach every address in a specific geographic area without needing to purchase a mailing list or obtain permission from recipients. Here's an overview of the EDDM program and how it works:
What is EDDM?
EDDM is a program offered by the United States Postal Service (USPS) that allows businesses to send mailpieces to every address in a specific geographic area, such as a city, zip code, or carrier route. The program is designed to help businesses reach a large number of potential customers quickly and efficiently.
How does EDDM work?
To use the EDDM program, businesses must follow these steps:
- Choose a geographic area: Select the area you want to target, such as a city, zip code, or carrier route.
- Design your mailpiece: Create a mailpiece that meets the USPS's EDDM guidelines, including size, weight, and content restrictions.
- Sort and bundle your mailpieces: Sort your mailpieces by carrier route and bundle them together in groups of 100 or less.
- Take your mailpieces to a USPS location: Deliver your bundled mailpieces to a USPS location, such as a post office or mail center.
- Pay for postage: Pay for postage using a USPS-approved payment method, such as a credit card or check.
- USPS delivers your mailpieces: The USPS will deliver your mailpieces to every address in the chosen geographic area.
Benefits of EDDM
The EDDM program offers several benefits, including:
- Cost-effective: EDDM is often less expensive than traditional direct mail programs, which require purchasing a mailing list and obtaining permission from recipients.
- Targeted: EDDM allows you to target a specific geographic area, increasing the likelihood of reaching your target audience.
- Quick turnaround: EDDM mailpieces are typically delivered within 3-5 business days of processing.
- No mailing list required: You don't need to purchase a mailing list or obtain permission from recipients, making it easier to reach a large number of potential customers.
Retail EDDM
Retail EDDM is a program that allows businesses to purchase EDDM services at a retail location, such as a post office or mail center. This program is designed for businesses that want to send a small to moderate volume of EDDM mailpieces.
To use Retail EDDM, businesses can visit a USPS retail location and provide the following information:
- Geographic area: Choose the area you want to target, such as a city, zip code, or carrier route.
- Mailpiece design: Provide a sample of your mailpiece design to ensure it meets USPS guidelines.
- Quantity: Specify the number of mailpieces you want to send.
- Payment: Pay for postage using a USPS-approved payment method.
The USPS will then process your EDDM mailpieces and deliver them to every address in the chosen geographic area.
I hope this information helps!