Usps marketing mail requirements

The United States Postal Service (USPS) has specific requirements for marketing mail, which is a type of mail that is used to promote products, services, or ideas. Here are some of the key requirements:

  1. Definition of Marketing Mail: Marketing mail is defined as mail that is used to promote products, services, or ideas, and is not intended for personal or business use.
  2. Eligibility: To be eligible for marketing mail rates, the mailpiece must meet certain criteria, including:
    • The mailpiece must be a self-mailer (i.e., it must not require a separate envelope or wrapper).
    • The mailpiece must be a single piece of mail (i.e., it cannot be a bundle of separate pieces).
    • The mailpiece must be addressed to a specific recipient or a specific group of recipients.
  3. Content Requirements: Marketing mailpieces must comply with certain content requirements, including:
    • The mailpiece must not contain any matter that is obscene, indecent, or profane.
    • The mailpiece must not contain any matter that is defamatory or libelous.
    • The mailpiece must not contain any matter that is false or misleading.
    • The mailpiece must not contain any matter that is intended to deceive or mislead the recipient.
  4. Format Requirements: Marketing mailpieces must comply with certain format requirements, including:
    • The mailpiece must be a standard size (e.g., 3.5 x 6.125 inches).
    • The mailpiece must have a minimum of 1/4 inch of clearance around the edges.
    • The mailpiece must have a minimum of 1/8 inch of clearance between the top and bottom edges.
  5. Paper Requirements: Marketing mailpieces must be printed on paper that meets certain requirements, including:
    • The paper must be at least 20 lb. in weight.
    • The paper must be smooth and free of defects.
    • The paper must be printed with a minimum of 10-point type.
  6. Mailing Requirements: Marketing mailpieces must be mailed in accordance with certain requirements, including:
    • The mailpiece must be mailed at the correct postage rate.
    • The mailpiece must be mailed with the correct postage indicia (e.g., a permit number or a postage meter impression).
    • The mailpiece must be mailed in a timely manner (i.e., it must be mailed no later than the date specified by the USPS).
  7. Compliance: Marketing mailpieces must comply with all applicable laws and regulations, including the Postal Reorganization Act, the Postal Service Act, and the Federal Trade Commission Act.

It's important to note that these requirements are subject to change, and marketers should always check with the USPS for the most up-to-date information on marketing mail requirements.