Web analytics hotmail

Hotmail, now known as Outlook.com, is a popular web-based email service that provides a range of features and tools to help users manage their email accounts. Here are some key web analytics metrics that can be used to track the performance of Hotmail:

  1. Unique Visitors: The number of unique users who visit the Hotmail website or mobile app.
  2. Page Views: The total number of pages viewed by users on the Hotmail website or mobile app.
  3. Bounce Rate: The percentage of users who leave the Hotmail website or mobile app immediately after landing on it.
  4. Average Session Duration: The average amount of time users spend on the Hotmail website or mobile app.
  5. Conversion Rate: The percentage of users who complete a desired action, such as signing up for a new account or logging in to an existing account.
  6. Email Open Rate: The percentage of users who open emails sent from Hotmail.
  7. Email Click-Through Rate (CTR): The percentage of users who click on links in emails sent from Hotmail.
  8. Email Conversion Rate: The percentage of users who complete a desired action after clicking on a link in an email sent from Hotmail.
  9. User Engagement: The level of user interaction with the Hotmail website or mobile app, including likes, shares, comments, and other engagement metrics.
  10. Retention Rate: The percentage of users who return to the Hotmail website or mobile app over a given period of time.

Some of the tools that can be used to track these metrics include:

  1. Google Analytics: A popular web analytics tool that can be used to track website traffic, engagement, and conversion metrics.
  2. Microsoft Clarity: A web analytics tool that provides insights into user behavior and feedback on the Hotmail website or mobile app.
  3. Hotmail's built-in analytics: Hotmail provides its own analytics tools that can be used to track user engagement and conversion metrics.

By tracking these metrics, Hotmail can gain insights into user behavior, identify areas for improvement, and optimize its website and mobile app to provide a better user experience.