What are automation series mail chimp

Mailchimp's Automation Series is a powerful feature that allows you to create a series of automated emails that are triggered by specific events or behaviors. This feature is also known as a "sequence" or "workflow" in other email marketing platforms.

With Mailchimp's Automation Series, you can create a series of emails that are sent to your subscribers at specific intervals, based on their behavior or actions. For example, you can create a series of emails that are sent to new subscribers, or to subscribers who have abandoned their shopping carts.

Here are some examples of how you can use Mailchimp's Automation Series:

  1. Welcome series: Send a series of emails to new subscribers, introducing them to your brand, products, or services.
  2. Abandoned cart series: Send a series of emails to subscribers who have abandoned their shopping carts, reminding them to complete their purchase.
  3. Win-back series: Send a series of emails to inactive subscribers, trying to re-engage them with your brand.
  4. Onboarding series: Send a series of emails to new customers, helping them to get started with your product or service.
  5. Survey series: Send a series of emails to subscribers, asking them to provide feedback or complete a survey.

Mailchimp's Automation Series allows you to create complex workflows with multiple triggers, conditions, and actions. You can also use conditional logic to personalize the emails based on the subscriber's behavior or demographics.

Here are some key features of Mailchimp's Automation Series:

  1. Triggers: Define the events that trigger the automation series, such as a subscriber joining a list, making a purchase, or abandoning their cart.
  2. Conditions: Define the conditions that determine which subscribers receive the emails, such as their location, language, or purchase history.
  3. Actions: Define the actions that are taken when a subscriber triggers the automation series, such as sending an email, updating a field, or adding a tag.
  4. Delay: Define the delay between emails in the series, allowing you to space out the emails over time.
  5. Stop: Define the conditions under which the automation series stops sending emails, such as when a subscriber unsubscribes or makes a purchase.

By using Mailchimp's Automation Series, you can create targeted, personalized email campaigns that are triggered by specific events or behaviors. This can help you to increase engagement, conversion rates, and customer loyalty.