What are self mailers

Self-mailers are a type of direct mail piece that is designed to be mailed without the need for an envelope. They are typically a single sheet of paper or cardstock that is folded or creased to create a self-contained mailer.

Self-mailers are often used for promotional purposes, such as:

  1. Product catalogs: Self-mailers can be used to send out product catalogs or brochures to customers or prospects.
  2. Marketing materials: Self-mailers can be used to send out marketing materials, such as flyers, postcards, or newsletters.
  3. Event invitations: Self-mailers can be used to send out invitations to events, such as conferences, seminars, or parties.
  4. Fundraising appeals: Self-mailers can be used to send out fundraising appeals to donors or supporters.
  5. Educational materials: Self-mailers can be used to send out educational materials, such as study guides or instructional materials.

The benefits of self-mailers include:

  1. Cost savings: Self-mailers can be more cost-effective than traditional mailers, as they eliminate the need for envelopes and postage.
  2. Increased response rates: Self-mailers can be more effective at generating responses, as they are more likely to be opened and read.
  3. Improved targeting: Self-mailers can be targeted to specific audiences or demographics, making them more effective at reaching the right people.
  4. Increased flexibility: Self-mailers can be designed to be folded or creased in a variety of ways, making them more flexible than traditional mailers.

Some common types of self-mailers include:

  1. Postcards: Self-mailers that are designed to be mailed as a postcard, with a message or image on one side and a return address on the other.
  2. Flyers: Self-mailers that are designed to be mailed as a single sheet of paper, often with a message or image on one side and a call to action on the other.
  3. Brochures: Self-mailers that are designed to be mailed as a multi-page document, often with a cover page and several interior pages.
  4. Newsletters: Self-mailers that are designed to be mailed as a regular publication, often with a cover page and several interior pages.
  5. Self-mailing cards: Self-mailers that are designed to be mailed as a card, often with a message or image on one side and a return address on the other.

Overall, self-mailers are a versatile and effective way to communicate with customers, prospects, or donors, and can be used for a wide range of marketing and promotional purposes.