What are self mailers
Self-mailers are a type of direct mail piece that is designed to be mailed without the need for an envelope. They are typically a single sheet of paper or cardstock that is folded or creased to create a self-contained mailer.
Self-mailers are often used for promotional purposes, such as:
- Product catalogs: Self-mailers can be used to send out product catalogs or brochures to customers or prospects.
- Marketing materials: Self-mailers can be used to send out marketing materials, such as flyers, postcards, or newsletters.
- Event invitations: Self-mailers can be used to send out invitations to events, such as conferences, seminars, or parties.
- Fundraising appeals: Self-mailers can be used to send out fundraising appeals to donors or supporters.
- Educational materials: Self-mailers can be used to send out educational materials, such as study guides or instructional materials.
The benefits of self-mailers include:
- Cost savings: Self-mailers can be more cost-effective than traditional mailers, as they eliminate the need for envelopes and postage.
- Increased response rates: Self-mailers can be more effective at generating responses, as they are more likely to be opened and read.
- Improved targeting: Self-mailers can be targeted to specific audiences or demographics, making them more effective at reaching the right people.
- Increased flexibility: Self-mailers can be designed to be folded or creased in a variety of ways, making them more flexible than traditional mailers.
Some common types of self-mailers include:
- Postcards: Self-mailers that are designed to be mailed as a postcard, with a message or image on one side and a return address on the other.
- Flyers: Self-mailers that are designed to be mailed as a single sheet of paper, often with a message or image on one side and a call to action on the other.
- Brochures: Self-mailers that are designed to be mailed as a multi-page document, often with a cover page and several interior pages.
- Newsletters: Self-mailers that are designed to be mailed as a regular publication, often with a cover page and several interior pages.
- Self-mailing cards: Self-mailers that are designed to be mailed as a card, often with a message or image on one side and a return address on the other.
Overall, self-mailers are a versatile and effective way to communicate with customers, prospects, or donors, and can be used for a wide range of marketing and promotional purposes.