What does non reputability email mean

A "non-reputable" email is a term used to describe an email that is sent from a sender that is not trusted or recognized by the recipient's email provider or spam filters. This can happen for a variety of reasons, such as:

  1. The sender's email address is not recognized or is not a legitimate domain.
  2. The sender's IP address is known to be associated with spam or malicious activity.
  3. The email contains suspicious or malicious content, such as phishing links or attachments.
  4. The sender's email account is compromised or hacked.

When an email is marked as "non-reputable," it means that the email provider or spam filter has determined that the email is likely to be spam or malicious, and may take steps to block or quarantine the email. This can include:

  1. Moving the email to the spam folder or junk mail folder.
  2. Blocking the sender's IP address or email address.
  3. Displaying a warning message to the recipient, indicating that the email may be spam or malicious.

Non-reputable emails can be a significant problem for email providers and users, as they can lead to:

  1. Increased spam and phishing attacks.
  2. Compromised accounts and data breaches.
  3. Disruption to email services and productivity.

To avoid having your emails marked as non-reputable, it's essential to follow best practices for email marketing and communication, such as:

  1. Verifying your email list and removing invalid or unengaged subscribers.
  2. Using a legitimate and recognized domain name.
  3. Avoiding spammy or misleading subject lines and content.
  4. Including a clear and visible unsubscribe link.
  5. Complying with anti-spam laws and regulations.

By following these best practices, you can help ensure that your emails are delivered to the intended recipients and are not marked as non-reputable.