What is a shared direct mail
Shared direct mail, also known as shared mail or shared mail marketing, is a type of direct mail campaign where multiple businesses or organizations share the cost of producing and mailing a single piece of mail, such as a postcard, letter, or brochure.
In a shared direct mail campaign, each participating business or organization typically pays a portion of the total cost of the mail piece, which can include the cost of printing, mailing, and distribution. The mail piece is designed to promote the participating businesses or organizations, and may include information about each of them, such as their products or services, promotions, or events.
Shared direct mail campaigns can be an effective way for multiple businesses or organizations to reach a large audience at a lower cost than if they were to produce and mail individual pieces of mail. This type of campaign can be particularly useful for businesses or organizations that want to promote their products or services to a specific geographic area or demographic.
Some of the benefits of shared direct mail campaigns include:
- Cost savings: By sharing the cost of production and mailing, participating businesses or organizations can save money compared to producing and mailing individual pieces of mail.
- Increased reach: Shared direct mail campaigns can reach a larger audience than individual mail pieces, as the mail piece is being mailed to a larger number of addresses.
- Targeted marketing: Shared direct mail campaigns can be targeted to specific geographic areas or demographics, allowing participating businesses or organizations to reach their target audience more effectively.
- Increased visibility: Shared direct mail campaigns can increase visibility for participating businesses or organizations, as the mail piece is being mailed to a large number of addresses and may be seen by multiple people.
Some examples of shared direct mail campaigns include:
- Chamber of Commerce mailers: Many local Chambers of Commerce produce shared direct mail campaigns to promote their member businesses to the local community.
- Community newsletters: Shared direct mail campaigns can be used to produce community newsletters that promote local businesses, events, and services.
- Industry-specific mailers: Shared direct mail campaigns can be used to promote products or services within a specific industry, such as healthcare or finance.
- Real estate mailers: Shared direct mail campaigns can be used to promote real estate agents, brokers, or property management companies to potential homebuyers or renters.
Overall, shared direct mail campaigns can be an effective way for multiple businesses or organizations to reach a large audience at a lower cost than individual mail pieces.