What is a utility mailer
A utility mailer is a type of direct mail piece that is used to communicate with customers or prospects about their utility services, such as electricity, gas, water, or waste management. Utility mailers are typically sent by utility companies to their customers on a regular basis, such as monthly or quarterly, to provide updates on their account information, billing, and services.
Utility mailers can take various forms, including:
- Billing statements: These are the most common type of utility mailer, which include the customer's account information, billing details, and payment instructions.
- Service notifications: These mailers inform customers of changes to their service, such as a scheduled outage or a new rate plan.
- Promotional materials: Utility companies may use mailers to promote special offers, discounts, or new services to their customers.
- Educational materials: Mailers may be used to educate customers about energy efficiency, conservation, or other relevant topics.
- Survey or feedback requests: Utility companies may send mailers to gather feedback from customers on their services or to conduct surveys on specific topics.
Utility mailers typically include the following information:
- Customer account information, such as name, address, and account number
- Billing details, including the amount due, payment due date, and payment options
- Service information, such as the type of service, usage patterns, and any changes to the service
- Contact information, including phone numbers, email addresses, and website URLs
- Any relevant promotions, offers, or discounts
Utility mailers are an important tool for utility companies to communicate with their customers and provide them with the information they need to manage their accounts and services effectively.