What is mailing list presale
A mailing list presale is a type of exclusive offer that is made available to subscribers of a mailing list or email newsletter before it is available to the general public. This is often done to reward loyal subscribers, generate buzz and excitement for a new product or service, and to give them a head start on purchasing it.
Here's how it typically works:
- A company or artist creates a mailing list or email newsletter to connect with their fans, customers, or subscribers.
- They announce an upcoming product or service, such as a new album, concert tour, book, or product launch.
- They offer a limited-time presale to their mailing list subscribers, often with exclusive benefits such as:
- Early access to tickets or products
- Special pricing or discounts
- Exclusive merchandise or bundles
- Priority access to VIP experiences or meet-and-greets
- Subscribers who are part of the mailing list receive an email with a unique presale code or link, allowing them to purchase the product or service before it becomes available to the general public.
- The presale period is usually limited in time, and the offer is only available to subscribers who have opted-in to receive emails from the company or artist.
Mailing list presales are popular among artists, musicians, authors, and businesses that want to build a loyal fan base or customer community. They provide a way to reward loyal subscribers, generate excitement and anticipation for new products or services, and drive sales.
Some benefits of mailing list presales include:
- Increased engagement and loyalty among subscribers
- Exclusive access to products or services before they become available to the general public
- Priority access to tickets or products, reducing the risk of sold-out events or products
- Special pricing or discounts, making the product or service more affordable
- Enhanced fan or customer experience, with exclusive benefits and perks
Overall, mailing list presales are a powerful marketing tool that can help businesses and artists build a loyal following, generate buzz and excitement, and drive sales.