What is mailing list presale

A mailing list presale is a type of exclusive offer that is made available to subscribers of a mailing list or email newsletter before it is available to the general public. This is often done to reward loyal subscribers, generate buzz and excitement for a new product or service, and to give them a head start on purchasing it.

Here's how it typically works:

  1. A company or artist creates a mailing list or email newsletter to connect with their fans, customers, or subscribers.
  2. They announce an upcoming product or service, such as a new album, concert tour, book, or product launch.
  3. They offer a limited-time presale to their mailing list subscribers, often with exclusive benefits such as:
    • Early access to tickets or products
    • Special pricing or discounts
    • Exclusive merchandise or bundles
    • Priority access to VIP experiences or meet-and-greets
  4. Subscribers who are part of the mailing list receive an email with a unique presale code or link, allowing them to purchase the product or service before it becomes available to the general public.
  5. The presale period is usually limited in time, and the offer is only available to subscribers who have opted-in to receive emails from the company or artist.

Mailing list presales are popular among artists, musicians, authors, and businesses that want to build a loyal fan base or customer community. They provide a way to reward loyal subscribers, generate excitement and anticipation for new products or services, and drive sales.

Some benefits of mailing list presales include:

Overall, mailing list presales are a powerful marketing tool that can help businesses and artists build a loyal following, generate buzz and excitement, and drive sales.