What is white mail in business
In business, "whitelisting" refers to the process of identifying and allowing specific emails, senders, or domains to be considered legitimate and trustworthy. This is the opposite of "blacklisting," which involves identifying and blocking suspicious or malicious emails.
Whitelisting is often used in email marketing, customer service, and other business communications to ensure that important messages are delivered to the intended recipients and are not flagged as spam. Here are some common scenarios where whitelisting is used in business:
- Email marketing campaigns: Companies may whitelist their email addresses or domains to ensure that their marketing emails are delivered to subscribers' inboxes and not flagged as spam.
- Customer service communications: Companies may whitelist their customer service email addresses or domains to ensure that important notifications, such as password reset requests or order confirmations, are delivered to customers' inboxes.
- Business-to-business (B2B) communications: Companies may whitelist their business partners' email addresses or domains to ensure that important communications, such as invoices or purchase orders, are delivered to the intended recipients.
- Domain-based Message Authentication, Reporting, and Conformance (DMARC): DMARC is a security protocol that helps prevent email spoofing by authenticating the sender's domain. Whitelisting is used to specify which domains are allowed to send emails on behalf of a company.
To whitelist an email address or domain, you typically need to add it to a list of approved senders or domains. This can be done through various email service providers, such as Gmail, Outlook, or Yahoo, or through your company's email marketing software.
Whitelisting can help improve email deliverability, reduce spam complaints, and increase the effectiveness of your business communications.