Wheelock email marketing

Wheelock College, a liberal arts college in Boston, Massachusetts, uses email marketing as a key component of its marketing and communication strategy. Here are some ways Wheelock College uses email marketing:

  1. News and updates: Wheelock College sends regular newsletters to its alumni, parents, and friends to keep them informed about campus news, events, and achievements.
  2. Admissions and recruitment: The college uses email marketing to reach prospective students, providing them with information about academic programs, campus life, and the application process.
  3. Fundraising and development: Wheelock College uses email marketing to engage with donors, alumni, and friends, sharing stories of impact and asking for support to advance the college's mission.
  4. Event promotion: The college promotes its events, such as concerts, lectures, and athletic games, through targeted email campaigns to attract attendees.
  5. Alumni engagement: Wheelock College uses email marketing to stay connected with alumni, sharing updates about their peers, campus news, and opportunities for involvement.
  6. Student communication: The college uses email marketing to communicate with current students, providing important updates, reminders, and announcements about academic programs, campus life, and student services.
  7. Faculty and staff communication: Wheelock College uses email marketing to communicate with faculty and staff, sharing important updates, announcements, and resources to support their work.

Some of the email marketing tools and platforms used by Wheelock College include:

  1. Constant Contact: A popular email marketing platform used by many educational institutions, including Wheelock College.
  2. Mailchimp: A user-friendly email marketing platform that allows for easy creation and sending of email campaigns.
  3. Higher Education Marketing Platforms: Specialized platforms designed specifically for higher education institutions, such as Ruffalo Noel Levitz's MarketSmart and CollegeFactual's Email Marketing Platform.

By leveraging email marketing, Wheelock College can effectively communicate with its various audiences, build relationships, and achieve its goals in admissions, fundraising, and engagement.