Why is my mail marked as spam

The frustration of having your mail marked as spam! There are several reasons why your email might be flagged as spam, and I'll outline some common causes and solutions to help you avoid this issue in the future.

Why is my mail marked as spam?

  1. Suspicious sender or domain: If your email address or domain is new, unknown, or has a history of sending spam, it may trigger spam filters.
  2. Unusual subject line or content: Spam filters look for keywords, phrases, or formatting that are commonly used in spam emails. If your subject line or content contains these, it may be flagged as spam.
  3. High volume of emails: Sending a large number of emails in a short period can raise suspicions and trigger spam filters.
  4. Unverified or invalid email addresses: If you're sending emails to unverified or invalid email addresses, it may indicate spamming behavior.
  5. Poor email formatting: Spam filters may flag emails with poor formatting, such as excessive use of HTML, images, or attachments.
  6. Blacklisting: If your IP address or domain is listed on a blacklist, it can prevent your emails from being delivered or trigger spam filters.
  7. Complaints or abuse reports: If recipients mark your emails as spam or report them as abuse, it can lead to your emails being flagged as spam.

How to avoid having your mail marked as spam

  1. Verify your email list: Ensure that your email list is clean and up-to-date. Remove invalid or unverified email addresses.
  2. Use a clear and relevant subject line: Avoid using misleading or attention-grabbing subject lines that may trigger spam filters.
  3. Use a legitimate and recognizable sender name: Use a sender name that is easily recognizable and not misleading.
  4. Use a clear and concise message: Avoid using excessive HTML, images, or attachments. Keep your message concise and easy to read.
  5. Avoid using spammy keywords: Refrain from using keywords or phrases commonly used in spam emails.
  6. Use a reputable email service provider: Choose an email service provider that has a good reputation and is known for delivering legitimate emails.
  7. Monitor your email reputation: Keep an eye on your email reputation by checking your sender score and domain reputation.
  8. Comply with anti-spam laws: Familiarize yourself with anti-spam laws, such as the CAN-SPAM Act, and ensure that your emails comply with these regulations.
  9. Use authentication and encryption: Use authentication protocols like SPF, DKIM, and DMARC to verify your email identity and prevent spoofing. Also, use encryption to protect your emails from interception.
  10. Respect recipient preferences: Respect recipients' preferences and allow them to opt-out of your emails. Avoid sending unsolicited emails or sending emails to recipients who have not opted-in.

By following these tips, you can reduce the likelihood of your emails being marked as spam and improve your email deliverability.