Why wordpress mail goes to spam

The age-old problem of WordPress emails going to spam!

There are several reasons why WordPress emails might end up in the spam folder. Here are some common causes:

  1. Spam filters: Most email providers have robust spam filters that scan incoming emails for suspicious content, such as keywords, phrases, and formatting. If your WordPress emails contain certain keywords or phrases that are commonly used in spam emails, they might get flagged as spam.
  2. Unsolicited emails: If your WordPress site is sending unsolicited emails to users who haven't opted-in to receive emails from your site, it's likely to trigger spam filters. Make sure to only send emails to users who have explicitly opted-in to receive emails from your site.
  3. Poor email formatting: If your WordPress emails have poor formatting, such as excessive use of HTML, images, or attachments, it can trigger spam filters. Keep your email formatting clean and simple.
  4. Invalid or missing email headers: If your WordPress emails are missing or have invalid email headers, such as the "From" or "Reply-To" headers, it can cause spam filters to flag your emails as spam.
  5. High volume of emails: If your WordPress site is sending a high volume of emails in a short period, it can trigger spam filters. Try to space out your emails or use a queuing system to manage your email sending.
  6. Blacklisted IP addresses: If your WordPress site's IP address is blacklisted by spam filters, it can cause your emails to be flagged as spam. Check your IP address and make sure it's not listed on any blacklists.
  7. WordPress plugins or themes: Some WordPress plugins or themes may be causing your emails to be flagged as spam. Try disabling plugins or themes one by one to identify the culprit.
  8. Email content: If your WordPress emails contain content that's deemed spammy, such as excessive use of keywords, phrases, or links, it can trigger spam filters. Make sure to keep your email content relevant and engaging.

To minimize the risk of your WordPress emails going to spam, follow these best practices:

  1. Use a reputable email service provider: Use a reputable email service provider, such as Mailgun, Sendgrid, or Amazon SES, which has a good reputation with spam filters.
  2. Use a valid "From" email address: Use a valid "From" email address that's associated with your WordPress site.
  3. Use a clear and concise subject line: Use a clear and concise subject line that accurately reflects the content of your email.
  4. Keep your email content relevant and engaging: Keep your email content relevant and engaging, and avoid using spammy keywords or phrases.
  5. Use a queuing system: Use a queuing system, such as WP Mail SMTP or MailPoet, to manage your email sending and reduce the risk of spam filters flagging your emails.
  6. Monitor your email delivery: Monitor your email delivery and check your spam filters to identify any issues.

By following these best practices, you can minimize the risk of your WordPress emails going to spam and ensure that your users receive your emails in their inbox.