10minuter mail

You're referring to a 10-minute email!

A 10-minute email is a concept that suggests that the average person spends around 10 minutes reading and responding to an email. This idea was popularized by a 2012 article by Dan Ariely, a behavioral economist, who argued that the average person's attention span is around 10 minutes, and that emails should be designed to be read and responded to within that timeframe.

The idea behind the 10-minute email is to make emails more concise, scannable, and easy to read, so that the recipient can quickly understand the message and respond accordingly. This can be achieved by using clear and concise language, breaking up long blocks of text into shorter paragraphs, and using headings and bullet points to make the content more scannable.

Here are some tips for writing a 10-minute email:

  1. Keep it short and sweet: Aim for a length of around 100-150 words.
  2. Use clear and concise language: Avoid using jargon or overly technical terms that might confuse the recipient.
  3. Break up long blocks of text: Use headings, bullet points, and short paragraphs to make the content more scannable.
  4. Use a clear and concise subject line: Make sure the subject line accurately reflects the content of the email and grabs the recipient's attention.
  5. Use a clear and concise greeting: Start the email with a clear and concise greeting that addresses the recipient by name.
  6. Use a clear and concise closing: End the email with a clear and concise closing that thanks the recipient for their time and attention.

By following these tips, you can write an email that is easy to read and respond to, and that will help you get your point across quickly and efficiently.