4 px mail

You're referring to the 4Ps of mail marketing!

The 4Ps of mail marketing are a framework used to help businesses develop effective direct mail campaigns. They stand for:

1. Product: What are you selling or promoting? Make sure your product is relevant to your target audience.
2. Price: What is the price of your product or service? Consider offering a special promotion or discount to incentivize responses.
3. Promotion: How will you promote your product or service through mail? This could include special offers, discounts, or free trials.
4. Place: Where will you send your mail pieces? Consider targeting specific geographic areas, demographics, or psychographics to maximize your reach.

By considering these 4Ps, you can create a well-rounded direct mail campaign that effectively reaches and engages your target audience.