42nd street east mail order

A blast from the past!

42nd Street East Mail Order was a popular catalog shopping service that operated in the United States from the 1960s to the 1990s. The company was known for offering a wide range of products, including clothing, home goods, and electronics, through its mail-order catalogs and television infomercials.

The company was founded in 1962 by a group of entrepreneurs who saw an opportunity to bring the convenience of shopping to customers' homes through the mail. The first catalog was published in 1963, and it quickly became a success, with millions of customers ordering products from the company each year.

42nd Street East Mail Order was known for its innovative marketing strategies, including its use of television infomercials to promote its products. The company's infomercials featured charismatic hosts and demonstrations of products, which helped to build a loyal customer base.

The company also offered a "buy now, pay later" payment plan, which allowed customers to receive their products immediately and pay for them over time. This payment plan was popular among customers who may not have had the cash to pay for products upfront.

In the 1980s and 1990s, 42nd Street East Mail Order faced increased competition from other mail-order companies and online retailers. The company attempted to adapt to the changing retail landscape by launching its own e-commerce website, but it ultimately struggled to compete with newer, more agile online retailers.

In 2001, 42nd Street East Mail Order filed for bankruptcy and ceased operations. However, the company's legacy lives on, and many people still remember the excitement of ordering products from its catalogs and watching its infomercials on TV.