A logical argument always includes in an email
When crafting a logical argument in an email, it's essential to include the following elements to make your point clear and convincing:
- Clear statement of the claim: Begin by clearly stating the claim or position you're arguing for. This sets the tone for the rest of the email.
- Relevant evidence: Provide relevant evidence to support your claim. This can include data, statistics, expert opinions, or personal experiences. Make sure the evidence is credible and relevant to the topic.
- Logical reasoning: Explain how the evidence supports your claim. Use logical reasoning to connect the dots between the evidence and your conclusion. Avoid emotional appeals or personal biases.
- Counterarguments and refutations: Anticipate potential counterarguments and address them in your email. This shows that you've considered alternative perspectives and strengthens your argument.
- Conclusion: Summarize your main points and reiterate your claim. Restate the evidence and logical reasoning that supports your position.
- Call to action: End with a clear call to action, outlining what you're asking the recipient to do or consider.
Here's an example of an email that includes these elements:
Subject: Proposal for New Marketing Strategy
Dear [Recipient],
I'm writing to argue that we should adopt a new marketing strategy to increase brand awareness and drive sales. My claim is that this approach will yield a higher return on investment (ROI) compared to our current strategy.
Evidence: According to a recent study by [credible source], companies that use [new strategy] see an average increase of 25% in brand recognition and 15% in sales. Additionally, our own data shows that [specific metric] has been declining over the past quarter, indicating a need for change.
Logical reasoning: By adopting this new strategy, we can capitalize on the growing trend of [industry trend] and reach a wider audience. The increased brand recognition and sales will not only improve our bottom line but also enhance our competitive position in the market.
Counterarguments and refutations: Some may argue that this new strategy is too expensive or time-consuming. However, I'd like to point out that the initial investment will be offset by the long-term benefits, and our team is well-equipped to handle the additional workload.
Conclusion: In conclusion, I believe that adopting a new marketing strategy is the best course of action for our company. The evidence and logical reasoning support this claim, and I'm confident that it will yield a higher ROI.
Call to action: I'd like to request that we schedule a meeting to discuss this proposal in more detail and explore the possibilities of implementing this new strategy.
Best regards, [Your Name]
Remember to keep your email concise, clear, and well-organized. By including these essential elements, you'll be able to present a logical argument that resonates with your recipient.