A logical argument always includes in an email

When crafting a logical argument in an email, it's essential to include the following elements to make your point clear and convincing:

  1. Clear statement of the claim: Begin by clearly stating the claim or position you're arguing for. This sets the tone for the rest of the email.
  2. Relevant evidence: Provide relevant evidence to support your claim. This can include data, statistics, expert opinions, or personal experiences. Make sure the evidence is credible and relevant to the topic.
  3. Logical reasoning: Explain how the evidence supports your claim. Use logical reasoning to connect the dots between the evidence and your conclusion. Avoid emotional appeals or personal biases.
  4. Counterarguments and refutations: Anticipate potential counterarguments and address them in your email. This shows that you've considered alternative perspectives and strengthens your argument.
  5. Conclusion: Summarize your main points and reiterate your claim. Restate the evidence and logical reasoning that supports your position.
  6. Call to action: End with a clear call to action, outlining what you're asking the recipient to do or consider.

Here's an example of an email that includes these elements:

Subject: Proposal for New Marketing Strategy

Dear [Recipient],

I'm writing to argue that we should adopt a new marketing strategy to increase brand awareness and drive sales. My claim is that this approach will yield a higher return on investment (ROI) compared to our current strategy.

Evidence: According to a recent study by [credible source], companies that use [new strategy] see an average increase of 25% in brand recognition and 15% in sales. Additionally, our own data shows that [specific metric] has been declining over the past quarter, indicating a need for change.

Logical reasoning: By adopting this new strategy, we can capitalize on the growing trend of [industry trend] and reach a wider audience. The increased brand recognition and sales will not only improve our bottom line but also enhance our competitive position in the market.

Counterarguments and refutations: Some may argue that this new strategy is too expensive or time-consuming. However, I'd like to point out that the initial investment will be offset by the long-term benefits, and our team is well-equipped to handle the additional workload.

Conclusion: In conclusion, I believe that adopting a new marketing strategy is the best course of action for our company. The evidence and logical reasoning support this claim, and I'm confident that it will yield a higher ROI.

Call to action: I'd like to request that we schedule a meeting to discuss this proposal in more detail and explore the possibilities of implementing this new strategy.

Best regards, [Your Name]

Remember to keep your email concise, clear, and well-organized. By including these essential elements, you'll be able to present a logical argument that resonates with your recipient.