Approach starting mail to pr publishers

Here's a general approach you can take when starting to mail to PR publishers:

Step 1: Research and Create a List of Potential Publishers

• Identify the types of publications you're interested in reaching (e.g. industry-specific, regional, national, online, print)
• Research the top publications in each category and create a list of potential targets
• Consider factors such as circulation, readership, and editorial focus when selecting publications

Step 2: Prepare Your Pitch

• Develop a clear and concise pitch that highlights the unique value proposition of your story or product
• Tailor your pitch to each publication, taking into account their specific interests and audience
• Include relevant details such as statistics, quotes, and images to support your pitch

Step 3: Write a Compelling Press Release

• Craft a well-written and informative press release that summarizes your story or product
• Include essential details such as company information, product/service description, and contact information
• Keep your press release concise and easy to read, ideally under 500 words

Step 4: Create a Media Kit

• Develop a media kit that includes essential information about your company, product, or service
• Include high-quality images, logos, and other visual elements to support your pitch
• Make sure your media kit is easy to access and download from your website

Step 5: Mail Your Pitch

• Use a professional and attention-grabbing subject line and email header
• Include a brief introduction and summary of your pitch in the email body
• Attach your press release and media kit to the email
• Make sure to proofread your email for spelling and grammar errors

Step 6: Follow Up

• Wait a reasonable amount of time (e.g. 1-2 weeks) before following up on your pitch
• Send a polite and professional follow-up email to check in on the status of your pitch
• Be prepared to provide additional information or answer questions from the publication

Example Email Template:

Subject: [Your Company Name] Launches [Product/Service] - Revolutionizing [Industry]

Dear [Editor's Name],

I hope this email finds you well. I am reaching out to share an exciting story about [Your Company Name] and our latest innovation, [Product/Service]. As a leading publication in the [Industry] space, I believe your readers would be interested in learning more about this game-changing technology.

Our [Product/Service] is designed to [briefly describe the product/service and its benefits]. With [key feature 1], [key feature 2], and [key feature 3], we are confident that it will [desired outcome].

I have attached a press release with more information about our launch, as well as a media kit with high-quality images and logos. If you are interested in learning more or would like to schedule an interview, please don't hesitate to reach out.

Thank you for considering our pitch. I look forward to the opportunity to share our story with your readers.

Best regards,

[Your Name]

Tips and Best Practices:

• Make sure your pitch is well-researched and tailored to each publication
• Use a professional and concise writing style
• Include relevant and attention-grabbing visuals
• Proofread your email and attachments carefully
• Follow up politely and professionally if you don't receive a response
• Be prepared to provide additional information or answer questions from the publication

Remember that pitching to PR publishers requires a strategic and targeted approach. By researching and understanding each publication's interests and audience, you can increase your chances of success and get your story or product featured in the media.