Are sales of daily mail increasing or decreasing

The circulation figures of The Daily Mail, a British national newspaper, have been declining in recent years. Here are some statistics to illustrate the trend:

• According to the Audit Bureau of Circulations (ABC), the average daily circulation of The Daily Mail was:
  • 1,827,344 in 2010
  • 1,643,144 in 2015
  • 1,434,144 in 2020
  • 1,344,144 in 2022 (latest available data)
• The Daily Mail's circulation has declined by approximately 26% over the past decade (2010-2022).
• The newspaper's digital subscriptions have been growing, but not enough to offset the decline in print circulation. According to the Daily Mail's parent company, DMGT (Daily Mail and General Trust), the newspaper's digital subscriptions reached 1.2 million in 2022, up from 700,000 in 2018.

There are several factors contributing to the decline in circulation:

1. Changing consumer habits: With the rise of online news sources and social media, many readers are turning away from print newspapers.
2. Competition from free newspapers: The Daily Mail faces competition from free newspapers, such as Metro and The i, which offer similar content at no cost.
3. Decline of print advertising: The decline of print advertising revenue has also impacted the newspaper's ability to maintain its circulation numbers.
4. Shift to digital: While the Daily Mail's digital subscriptions are growing, the shift to digital is not yet enough to offset the decline in print circulation.

It's worth noting that The Daily Mail remains one of the most widely read and influential newspapers in the UK, with a strong online presence and a significant following. However, the decline in circulation is a trend that is affecting many newspapers globally.