Artists mailing cards

A great topic!

Artists' mailing cards, also known as postcards or art cards, are a wonderful way for artists to share their work with a wider audience, promote their art, and connect with potential collectors, galleries, and other artists. Here are some benefits and ideas for creating and using artists' mailing cards:

Benefits:

  1. Cost-effective: Mailing cards are an affordable way to reach a large number of people, especially compared to printing and mailing large-format art pieces.
  2. Portability: Cards are easy to carry and can be sent to multiple recipients at once.
  3. Flexibility: You can use cards to promote different aspects of your art, such as new works, exhibitions, or workshops.
  4. Networking: Cards can help you connect with other artists, galleries, and collectors, potentially leading to collaborations, exhibitions, or sales.

Ideas for creating artists' mailing cards:

  1. High-quality images: Use high-resolution images of your art to showcase your work in the best possible light.
  2. Simple design: Keep the design simple and uncluttered, focusing on the art itself.
  3. Relevant information: Include essential details like your name, contact information, and a brief description of the art or exhibition.
  4. Variety: Create multiple designs or use different images to keep your cards fresh and interesting.
  5. Seasonal themes: Create seasonal-themed cards to tie in with holidays, exhibitions, or events.
  6. Series or collections: Create a series of cards featuring different pieces from a specific collection or theme.
  7. Artist's statement: Include a brief artist's statement or bio to provide context and insight into your work.
  8. Call-to-action: Encourage recipients to visit your website, social media, or upcoming exhibitions by including a call-to-action.

Tips for using artists' mailing cards:

  1. Targeted mailing lists: Create targeted mailing lists based on your art style, medium, or specific exhibitions.
  2. Regularly send cards: Send cards regularly to keep your audience engaged and interested in your work.
  3. Follow up: Follow up with recipients who respond to your cards or show interest in your art.
  4. Use social media: Share your cards on social media platforms to reach a wider audience.
  5. Keep track of responses: Keep track of responses and follow up with interested parties to build relationships and potential sales.

Some popular online platforms for creating and sending artists' mailing cards include:

  1. Vistaprint: Offers a range of card designs and printing options.
  2. Minted: A platform for independent artists to sell their work, including cards.
  3. Etsy: A marketplace for handmade and unique items, including art cards.
  4. Canva: A design platform that allows you to create custom cards and designs.

Remember to always follow best practices for mailing cards, including using high-quality images, clear and concise information, and a professional design. Happy mailing!