Average email bounce rate

The average email bounce rate varies depending on several factors, such as the quality of your email list, the frequency of your email campaigns, and the type of email service provider (ESP) you use. However, here are some general guidelines on what is considered a normal email bounce rate:

• Hard bounce rate: 2-5% (emails that are permanently undeliverable, such as invalid addresses or accounts that have been closed)
• Soft bounce rate: 5-10% (emails that are temporarily undeliverable, such as full inboxes or email servers that are down)

According to a study by Mailchimp, the average email bounce rate for their users is around 1.5%. However, this number can vary depending on the industry and the quality of the email list.

Here are some industry-specific email bounce rate averages:

• E-commerce: 2-3%
• Finance: 1.5-2.5%
• Healthcare: 1.5-3%
• Technology: 2-4%
• Non-profit: 2-5%

It's worth noting that a high email bounce rate can be a sign of a problem with your email list, such as:

• Outdated or invalid email addresses
• Spam filters blocking your emails
• Email servers that are down or experiencing issues
• Poor email list hygiene practices

To reduce your email bounce rate, make sure to:

• Verify your email list regularly
• Remove invalid or outdated email addresses
• Use a reputable ESP that offers bounce tracking and removal tools
• Segment your email list to ensure that you're only sending emails to active and engaged subscribers
• Use a clear and concise subject line and email content to avoid being flagged as spam
• Monitor your email bounce rate regularly and take action to address any issues that arise.