Benchmark email newsletter

Here's a sample benchmark email newsletter that you can use as a template:

Subject Line: Your Weekly Update from [Company Name]

Header:

• Company Logo
• Company Name
• Tagline (optional)

Hero Section:

• Eye-catching image or video
• Headline that grabs attention (e.g. "New Product Launch!", "Exclusive Offer Inside!")
• Brief summary of the newsletter's main content

Main Content:

• Section 1: Featured Article
  • Article title and brief summary
  • Image or video
  • Call-to-Action (CTA) button to read more
• Section 2: Industry News
  • Brief summaries of recent industry news and trends
  • Links to read more
• Section 3: Company News
  • Updates on company news, such as new hires, awards, or milestones
  • Photos or videos
• Section 4: Product/Service Updates
  • Brief summaries of new products or services
  • CTAs to learn more or sign up for a free trial

Call-to-Actions (CTAs):

• Prominent CTAs throughout the newsletter to encourage engagement and conversion
• Examples: "Read More", "Sign Up Now", "Learn More", "Shop Now"

Footer:

• Company contact information (address, phone number, email)
• Social media links
• Unsubscribe link
• Copyright information

Design:

• Use a clean and modern design that is consistent with your company's brand
• Use headings, subheadings, and bullet points to make the content easy to read
• Use images and videos to break up the text and make the content more engaging
• Use a clear and consistent font throughout the newsletter

Best Practices:

• Keep the newsletter concise and to the point
• Use a clear and compelling subject line that grabs attention
• Use a clear and prominent CTA to encourage engagement and conversion
• Use segmentation to personalize the content and increase engagement
• Use A/B testing to optimize the newsletter's performance
• Use analytics to track the newsletter's performance and make data-driven decisions

Example:

Here's an example of what the newsletter might look like:

Subject Line: Your Weekly Update from [Company Name]

Header:

[Company Logo] [Company Name] Tagline: "Empowering Your Business"

Hero Section:

[Image of a happy customer using the company's product] Headline: "New Product Launch! Introducing [Product Name]" Summary: "Get ready to take your business to the next level with our new product, [Product Name]. Learn more inside!"

Main Content:

Section 1: Featured Article

Article Title: "5 Ways to Boost Your Productivity" Summary: "Discover the top 5 ways to boost your productivity and get more done in less time. Read more inside!" [Image of a person working efficiently] CTA: "Read More"

Section 2: Industry News

• "New Study Reveals [Industry Trend]"
• "Top 5 Trends to Watch in [Industry]"
• "Industry Leader Shares Insights on [Topic]"

Section 3: Company News

• "We're Hiring! Join Our Team"
• "Company Milestone: [Number] Years of Service"
• "Awards and Recognition: [Company Name] Wins [Award]"

Section 4: Product/Service Updates

• "New Feature Alert: [Feature Name]"
• "Exclusive Offer: [Offer Name]"
• "Free Trial: Try [Product/Service] Today"

Call-to-Actions (CTAs):

• "Read More"
• "Sign Up Now"
• "Learn More"
• "Shop Now"

Footer:

[Company Contact Information] [Social Media Links] [Unsubscribe Link] [Copyright Information]

This is just an example, and you can customize the content and design to fit your company's brand and style. Remember to keep the newsletter concise, engaging, and easy to read, and to use segmentation and A/B testing to optimize its performance.