Best image size for email

When it comes to email marketing, it's essential to optimize your image sizes to ensure a smooth and efficient delivery of your campaigns. Here are some best practices for image sizes in email:

General Guidelines:

  1. Width: 600-700 pixels is a good width for most email clients. This allows for a decent amount of content and images without overwhelming the recipient's screen.
  2. Height: Keep the height reasonable, around 400-500 pixels. This ensures that your email doesn't become too long and overwhelming.
  3. File size: Aim for file sizes under 100KB to ensure fast loading times and reduce the risk of email clients blocking your images.
  4. Resolution: Use a resolution of 72 dpi (dots per inch) or 96 dpi, which is suitable for digital displays.

Specific Image Sizes for Common Email Clients:

  1. Gmail: 600-700 pixels wide, 400-500 pixels high
  2. Outlook: 600-700 pixels wide, 400-500 pixels high
  3. Yahoo Mail: 600-700 pixels wide, 400-500 pixels high
  4. Apple Mail: 600-700 pixels wide, 400-500 pixels high
  5. AOL Mail: 600-700 pixels wide, 400-500 pixels high

Best Practices for Optimizing Image Sizes:

  1. Use a responsive design: Design your email template to adapt to different screen sizes and devices.
  2. Compress images: Use image compression tools like TinyPNG or ShortPixel to reduce file sizes without sacrificing quality.
  3. Use web-optimized formats: Use formats like JPEG, PNG, or GIF, which are optimized for web use.
  4. Avoid large images: Avoid using large images that may slow down email loading times.
  5. Test and iterate: Test your email campaigns with different image sizes and formats to find the optimal combination for your audience.

By following these guidelines and best practices, you can ensure that your email campaigns are delivered efficiently and effectively, with images that load quickly and look great on various devices.