Best mail marketing books

Here are some of the best marketing books on email marketing:

  1. "Epic Content Marketing" by Joe Pulizzi: While not exclusively focused on email marketing, this book provides a comprehensive guide to content marketing, which is a crucial aspect of email marketing.
  2. "Influence: The Psychology of Persuasion" by Robert Cialdini: This classic book explores the six universal principles of influence that drive human behavior, which can be applied to email marketing.
  3. "The Ultimate Sales Letter" by Dan Kennedy: This book provides a step-by-step guide to writing effective sales letters, which can be adapted to email marketing campaigns.
  4. "Email Marketing Rules" by Mark W. Schaefer: This book offers practical advice and strategies for creating effective email marketing campaigns.
  5. "Permission Marketing" by Seth Godin: This book explores the concept of permission marketing, which is essential for building trust and loyalty with your email subscribers.
  6. "The New Rules of Email Marketing" by David L. Keehan: This book provides an in-depth look at the latest trends and best practices in email marketing.
  7. "Email Marketing Demystified" by Chris Baggott: This book offers a comprehensive guide to email marketing, covering topics such as list building, segmentation, and automation.
  8. "The Email Marketing Handbook" by Ben Settle: This book provides a practical guide to creating effective email marketing campaigns, with a focus on building relationships and trust with your subscribers.
  9. "Maximizing Email Marketing" by David J. Schwartz: This book offers a step-by-step guide to creating effective email marketing campaigns, with a focus on maximizing results.
  10. "Email Marketing Mastery" by Ryan Levesque: This book provides a comprehensive guide to email marketing, covering topics such as list building, segmentation, and automation.

Some other notable mentions include:

These books offer a range of perspectives and strategies for creating effective email marketing campaigns.