Bulk snail mail

The art of sending bulk snail mail! Here are some tips to help you get started:

Why send bulk snail mail?

  1. Cost-effective: Sending bulk mail can be more cost-effective than sending individual pieces of mail.
  2. Increased visibility: Bulk mail can help increase your brand's visibility and reach a larger audience.
  3. Targeted marketing: You can target specific demographics or geographic areas with your bulk mail.

How to send bulk snail mail:

  1. Choose the right mailpiece: Select a mailpiece that is suitable for your message and audience. Common options include postcards, letters, and brochures.
  2. Prepare your mailing list: Make sure your list is accurate and up-to-date. You can purchase mailing lists or create your own using customer data.
  3. Design your mailpiece: Create a design that is eye-catching and effective. Keep it simple and easy to read.
  4. Print and prepare your mailpieces: Print your mailpieces on high-quality paper and prepare them for mailing.
  5. Sort and bundle your mail: Sort your mail by zip code or carrier route and bundle them together.
  6. Affix postage: Apply the correct postage to each bundle of mail.
  7. Drop off at the post office: Take your bundled mail to a post office and have it weighed and processed.

Tips and considerations:

  1. Check with the USPS: The United States Postal Service (USPS) has specific guidelines and regulations for bulk mail. Check their website for more information.
  2. Use a permit: If you plan to send a large volume of mail, you may need to obtain a permit from the USPS.
  3. Use a mail service: Consider using a mail service like Mailchimp or Constant Contact to help you design, print, and send your bulk mail.
  4. Track your results: Keep track of your results to see what's working and what's not. This will help you refine your strategy for future mailings.
  5. Be mindful of regulations: Make sure you comply with all applicable laws and regulations, including those related to spam and unsolicited mail.

Common types of bulk snail mail:

  1. Direct mail: Targeted mailings to specific individuals or households.
  2. Junk mail: Unsolicited mailings, often used for advertising or promotional purposes.
  3. Political mail: Mailings related to political campaigns or issues.
  4. Non-profit mail: Mailings from non-profit organizations, often used for fundraising or awareness campaigns.

Remember to always follow USPS guidelines and regulations when sending bulk snail mail. Happy mailing!