Buy a mailing list
Buying a mailing list can be a useful way to expand your marketing reach and target specific audiences. Here are some things to consider when buying a mailing list:
Types of mailing lists:
- Compiled lists: These are lists of people who have opted-in to receive information from a specific industry or niche. They are often more targeted and responsive than other types of lists.
- Response lists: These are lists of people who have responded to a specific offer or promotion in the past. They are often more likely to respond to future offers.
- Compiled/response lists: These are lists that combine compiled and response lists.
How to buy a mailing list:
- Research list brokers: Look for reputable list brokers who specialize in the industry or niche you're targeting. Some popular list brokers include:
- InfoUSA
- Experian Marketing Services
- Acxiom
- Lattice Engines
- Define your target audience: Clearly define your target audience based on demographics, interests, behaviors, and other criteria.
- Choose the right list type: Decide which type of list is best for your marketing goals.
- Check the list's quality: Verify the list's quality by checking for:
- Accuracy: Are the email addresses and contact information accurate?
- Relevance: Is the list targeted to your specific audience?
- Recency: Is the list up-to-date and recently compiled?
- Negotiate the price: Prices for mailing lists vary depending on the list size, quality, and industry. Be prepared to negotiate the price based on your marketing goals and budget.
- Use the list responsibly: Always use the list responsibly and in compliance with anti-spam laws, such as the CAN-SPAM Act.
Things to consider:
- List rental vs. list purchase: Some list brokers offer list rental options, where you can rent the list for a specific period of time. This can be a more cost-effective option if you only need to use the list for a short period.
- List cleaning and appending: Some list brokers offer list cleaning and appending services, which can help ensure the list is accurate and up-to-date.
- Compliance with anti-spam laws: Always ensure you comply with anti-spam laws, such as the CAN-SPAM Act, when using a mailing list.
- List fatigue: Be aware of list fatigue, where the same list is used repeatedly, leading to decreased response rates.
Alternatives to buying a mailing list:
- Build your own list: Build your own list by collecting email addresses from your website, social media, and other online channels.
- Use social media advertising: Use social media advertising to target specific audiences and build your own list.
- Partner with influencers: Partner with influencers in your industry to reach new audiences and build your own list.
Remember to always use a mailing list responsibly and in compliance with anti-spam laws.