Buy a mailing list

Buying a mailing list can be a useful way to expand your marketing reach and target specific audiences. Here are some things to consider when buying a mailing list:

Types of mailing lists:

  1. Compiled lists: These are lists of people who have opted-in to receive information from a specific industry or niche. They are often more targeted and responsive than other types of lists.
  2. Response lists: These are lists of people who have responded to a specific offer or promotion in the past. They are often more likely to respond to future offers.
  3. Compiled/response lists: These are lists that combine compiled and response lists.

How to buy a mailing list:

  1. Research list brokers: Look for reputable list brokers who specialize in the industry or niche you're targeting. Some popular list brokers include:
    • InfoUSA
    • Experian Marketing Services
    • Acxiom
    • Lattice Engines
  2. Define your target audience: Clearly define your target audience based on demographics, interests, behaviors, and other criteria.
  3. Choose the right list type: Decide which type of list is best for your marketing goals.
  4. Check the list's quality: Verify the list's quality by checking for:
    • Accuracy: Are the email addresses and contact information accurate?
    • Relevance: Is the list targeted to your specific audience?
    • Recency: Is the list up-to-date and recently compiled?
  5. Negotiate the price: Prices for mailing lists vary depending on the list size, quality, and industry. Be prepared to negotiate the price based on your marketing goals and budget.
  6. Use the list responsibly: Always use the list responsibly and in compliance with anti-spam laws, such as the CAN-SPAM Act.

Things to consider:

  1. List rental vs. list purchase: Some list brokers offer list rental options, where you can rent the list for a specific period of time. This can be a more cost-effective option if you only need to use the list for a short period.
  2. List cleaning and appending: Some list brokers offer list cleaning and appending services, which can help ensure the list is accurate and up-to-date.
  3. Compliance with anti-spam laws: Always ensure you comply with anti-spam laws, such as the CAN-SPAM Act, when using a mailing list.
  4. List fatigue: Be aware of list fatigue, where the same list is used repeatedly, leading to decreased response rates.

Alternatives to buying a mailing list:

  1. Build your own list: Build your own list by collecting email addresses from your website, social media, and other online channels.
  2. Use social media advertising: Use social media advertising to target specific audiences and build your own list.
  3. Partner with influencers: Partner with influencers in your industry to reach new audiences and build your own list.

Remember to always use a mailing list responsibly and in compliance with anti-spam laws.