Can i use 60 lb paper for eddm mailings
The weight of the paper used for EDDM (Every Door Direct Mail) mailings is a crucial factor to consider. According to the United States Postal Service (USPS), the standard weight for EDDM mailings is 3.5 ounces or 100 gsm (grams per square meter).
60 lb paper is equivalent to approximately 80-90 gsm, which is heavier than the standard weight required for EDDM mailings. Using 60 lb paper for EDDM mailings may result in additional costs and potential delays in delivery.
Here are a few reasons why:
- Weight-based pricing: The USPS charges based on the weight of the mailpiece. Using 60 lb paper will increase the weight of your mailpiece, which may result in higher postage costs.
- Delivery delays: The USPS has specific guidelines for EDDM mailings, including weight and size restrictions. Using 60 lb paper may cause your mailpiece to be flagged for additional processing, which can lead to delays in delivery.
- Mail sorting and processing: The USPS uses automated sorting machines to process mail. Heavier paper may not be compatible with these machines, which could cause issues during processing and delivery.
If you still want to use 60 lb paper for your EDDM mailing, you can consider the following options:
- Use a lighter weight paper: If you're looking for a heavier paper, consider using a 50 lb or 55 lb paper, which is still within the standard weight range for EDDM mailings.
- Use a special handling option: You can request special handling for your mailpiece, which may incur additional costs. This could include using a heavier paper or adding extra postage to ensure timely delivery.
- Consult with your printer or mail service provider: They may be able to advise on the best paper weight and options for your specific EDDM mailing needs.
Remember to always check with the USPS and your printer or mail service provider for the most up-to-date information on EDDM mailing requirements and guidelines.