Can you send a mail merge with mailchimp

Yes, Mailchimp allows you to send a mail merge using their automation feature, which is called "Personalization". Here's a step-by-step guide on how to do it:

Prerequisites:

  1. You need to have a Mailchimp account and a list of subscribers.
  2. You need to have a template for your email campaign (e.g. a plain text or HTML email).
  3. You need to have a CSV file containing the data you want to merge into the email campaign.

Step 1: Create a new automation

  1. Log in to your Mailchimp account and go to the "Automations" tab.
  2. Click on "Create an automation" and choose "Email" as the trigger.
  3. Select "Personalization" as the automation type.

Step 2: Set up the personalization

  1. In the "Personalization" section, select the list of subscribers you want to send the email to.
  2. Choose the template for your email campaign.
  3. Click on "Add a merge tag" and select the field you want to merge into the email campaign (e.g. first name, last name, email address, etc.).
  4. Repeat step 3 for each field you want to merge.

Step 3: Upload your CSV file

  1. Click on "Upload a CSV file" and select the CSV file containing the data you want to merge into the email campaign.
  2. Map the fields in your CSV file to the merge tags you created in step 2.

Step 4: Set up the email campaign

  1. In the "Email" section, select the template you created in step 2.
  2. Customize the email campaign as needed (e.g. add subject line, from name, etc.).
  3. Click on "Save" to save the email campaign.

Step 5: Trigger the automation

  1. Click on "Trigger" and select "Now" to send the email campaign immediately.
  2. Alternatively, you can schedule the email campaign to send at a later time.

Tips and Variations: