Canada post neighbourhood mail targeting

Canada Post's Neighbourhood Mail (also known as "Unaddressed Admail" or "UA") is a cost-effective way for businesses to reach a large number of households in a specific geographic area. Here's an overview of how it works:

What is Neighbourhood Mail?

Neighbourhood Mail is a targeted mail service that allows businesses to send mail to a specific geographic area, such as a neighborhood, city, or region. The mail is delivered to every household in the designated area, without the need for individual addresses.

How does it work?

To use Neighbourhood Mail, you'll need to:

  1. Choose your target area: Select the geographic area you want to target, such as a neighborhood, city, or region.
  2. Design your mailpiece: Create a mailpiece that meets Canada Post's guidelines, including size, shape, and content.
  3. Order your mail: Submit your mailpiece design and order the number of pieces you want to send.
  4. Canada Post delivers: Canada Post will deliver your mailpiece to every household in the designated area.

Benefits of Neighbourhood Mail

  1. Cost-effective: Neighbourhood Mail is often cheaper than traditional mail services, especially for large volumes.
  2. Targeted audience: You can reach a specific geographic area, increasing the likelihood of reaching your target audience.
  3. Increased visibility: Your mailpiece will stand out in a crowded mailbox, increasing the chances of being noticed.
  4. Measurable results: You can track the effectiveness of your campaign using Canada Post's tracking tools.

Eligibility and guidelines

To use Neighbourhood Mail, your mailpiece must meet certain guidelines:

  1. Content: Your mailpiece must be non-personal, non-commercial, and not contain personal or sensitive information.
  2. Size and shape: Your mailpiece must be a standard size and shape, such as a letter or a postcard.
  3. Weight: Your mailpiece must weigh less than 30 grams.
  4. Permit: You'll need a permit from Canada Post to use Neighbourhood Mail.

Tips and best practices

  1. Keep it simple: Use a clear and concise message to grab the attention of your target audience.
  2. Use eye-catching visuals: Incorporate eye-catching images or graphics to make your mailpiece stand out.
  3. Target the right audience: Choose a target area that aligns with your business goals and target audience.
  4. Monitor and adjust: Track the effectiveness of your campaign and adjust your strategy as needed.

By following these guidelines and best practices, you can effectively use Canada Post's Neighbourhood Mail to reach your target audience and achieve your marketing goals.